The future of retail in 2018
Many of our valued clients are in the retail industry and as a forward-thinking and innovative team at Perudo, we like to keep up to date with new trends and changes in the industry. Retail is perhaps one of the most exciting industries to work in, so here are some of our favourite trends to watch this year.
Technology has undoubtedly been the driving factor for change in retail as it has opened up many new possibilities for the modern consumer. Smart devices such as mobiles and smartwatches have made it easier than ever to purchase products whenever and wherever you are in the world.
Getting more connected
It's become increasingly important that retailers take the time to really understand their customers and with the rise of social media, and online advertising, it's now easy to target and connect with prospects and customers in the digital world.
This idea of data collection through emails, sign-ups of apps and connecting on social media helps retailers to tailor their offering to consumers and also provide more personalisation - a trend that we will see more of in 2018.
In-store experiences will be key to success
Retailers are improving in-store experiences in order to justify getting customers through the front door. This all starts with creating an engaging and inviting shop window and leads all the way through to the in-store and purchasing experience. Differentiation, personalisation and making shopping in-store fun and easy for shoppers, will all play key parts to the success of retail in 2018.
To find out how we can help you with your next retail project to help you stand out for the crowd, please get in touch with us to find out more.